Internet Search Engine Marketing
What is Search Engine Optimization?
Search Engine Optimization (SEO) is a series of steps to configure HTML code, basic structure, and key pages in such a way that the site's contents are thoroughly mapped and indexed to keywords that potential customers will use when seeking your products or services in a web search.
Submission to search engines is not optimization. Anyone can easily submit their website through those individual search engines. Submission does not guarantee your site to be included, it simply means you provide information about your site to the search engine. Every search engine is unique with criteria used to position sites.
SEO is a process that requires preparation, planning, and implementation by experts. Ethics also play a role since there are no guarantees. If you're being guaranteed a certain position, it's most likely false. Only pay-per-click can guarantee your website a #1 position in a search.